Do I tweet, post or dance? The role of social media in the meaningful mobilization of health research

May 26, 2023


Dr. Skye Barbic, Associate Professor, University of British Columbia

Social media has become mainstream for millions of Canadians seeking information about health services and best practices. It also offers a quick and accessible way for academic scholars and the science-engaged public to share research information and connect with others. Even though many of us use social media to share information about our personal life, we may be unsure how to use social media to share information about our research and work.

In this webinar, Dr. Skye Barbic will describe the role of social media in research practices of scholars in the field of health and the social media platforms commonly used to share information on health services research. Skye will provide a framework to support health researchers to help make decisions about what, where, and how to post. Skye will also provide some recommendations for scholars and health services organizations to consider when sharing and accessing information, and how to evaluate their reach and impact.

After this webinar, the audience will be able to:

  • Understand how to harness the power of social media to share research.
  • Describe how to make decisions about when, where and how to share information on social media.
  • Apply tools to evaluate the reach and impact of social media posts.


Dr. Skye Barbic is an associate professor in the faculty of medicine at the University of British Columbia in the department of occupational science and occupational therapy, a Health Research BC 2018 Scholar, and 2019 and 2021 Convening & Collaborating awardee. She is also the head scientist at Foundry, an integrated youth service that provides free and confidential health and social services to youth across BC. Skye has a passion for health systems research and understanding how to use social media to understand the needs of diverse communities, gain feedback on research approaches, and share results as they emerge. In her spare time, Skye enjoys reading and hiking on the north shore trails with her three dogs and driving her kids across the Lower Mainland to hockey games and swim meets. #busymom #doglover #healthservicesresearcher #loveKTConnects


Upcoming webinar

Anu Radha Verma and Dr. Nathan Lachowsky


May 24, 2024

Community-based research and open science: lessons learned

In 2024, KT Connects is focusing on open science — the practice of making scientific inputs, outputs, and processes freely available to all with minimal restrictions. Learn more

Webinar summary

Friday, May 24 

12 – 1 p.m. PST 

Open science and community-based research are complementary. They both stem from the recognition of needed change to the ‘status quo’, and that requires collective efforts. For 2S/LGBTQQIA+ health research, community-based approaches to research are vitally important. They bring to life the motto “nothing about us without us” (coined by disability rights activists).

This month’s guest speakers are Dr. Nathan Lachowsky from the University of Victoria and Anu Radha Verma from the Community-Based Research Centre ( The centre promotes the health of people of diverse sexualities and genders through research and intervention development. In this presentation, Nathan and Anu Radha will share how community-based research is an example of open science in practice – through case studies of learnings, which cover lessons from both success and failure.

Learning objectives

After this webinar, the audience will be able to:

  1. Identify principles for community-based research that relate to 2S/LGBTQQIA+ communities.
  2. Describe how open science and community-based research are complementary approaches.
  3. Understand the successes and challenges of implementing community-based research with and for 2S/LGBTQQIA+ communities.

Speaker bio

Nathan Lachowsky (he/him) is an uninvited settler researcher of Ukrainian and British descent. He is an associate professor in the School of Public Health and Social Policy at the University of Victoria and research director at the Community-Based Research Centre. Championing interdisciplinary and community-based approaches, he has conducted population health research with sexual and gender-minoritized communities – particularly Indigenous Two-Spirit and Gay, Bisexual, Lesbian, Transgender, and Queer people across Canada and Aotearoa New Zealand. His research focuses on social and behavioural epidemiology. and the importance of developing and analyzing mixed methods data to inform public health practice, health service provision, interventions and policy.

Anu Radha Verma (she/her) is an associate director of research at the Community-Based Research Centre (CBRC). Her work at CBRC has been focused on chronic health, conversion practices, anti-racism, and gender-based violence. Anu Radha has lived and worked in both so-called Canada and India, focuses on social justice issues relating to the environment, health, gender and sexuality, poverty, youth, migration, disability and more. She is a queer, diasporic woman of colour with complex connections to ‘South Asia’, a mad-identified survivor, and navigates chronic fatigue while living on the Treaty and Traditional Territory of the Mississauga’s of the Credit. Outside of CBRC, she is a curator, organizes with a grassroots QTBIPOC group, and is engaged in archival work documenting histories of activism in the suburbs.