#DebunkingDesire: sexual science, social media, and strategy in the pursuit of knowledge dissemination

April 23, 2021


UBC Sexual Health Research Team: Melissa Nelson, Diana Firican, Brynn Lavery, Rayka Kumru, Julia O'Loughlin and Lori Brotto


  • Understand the rationale for using social media to debunk sexuality myths and share science on women’s sexual health.
  • Understand the planning and strategy behind a social media KT campaign.
  • Evaluate varying digital platforms and dissemination strategies for relevance and impact for a given campaign.
  • Consider a multidisciplinary, diverse team including a patient partner to meet KT goals.

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